The notion that rich people are rich because their parents are rich, however, interrupts the American mystique, the one where we are a country of self-made immigrants who pulled ourselves up by our bootstraps. People, even people who inherited wealth, like to think that they’re rich because they worked hard. Hence, the romanticization of the self-made millionaire in the ad and the corresponding invisibility of the inheritance loophole.
On the flipside, this narrative also supports the converse idea that the poor are poor because of their lack of personal efforts and merits. Perhaps they didn’t have a “big idea’ or the “gutsy work ethic” that enabled them to profit from the lucky break that they inevitably encountered, right?